To SWOT or Not to SWOT?

The help provide a clear focus for you and your business, a comprehensive and honest SWOT analysis is an unquestionable must-have in any business. First developed in the 1960’s by Albert S Humphrey, it is as important and crucial today as it was then.
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To set you aside from your competition and carve a sustainable niche, a SWOT analysis will guide you in how to take best advantage of your talents and abilities. What makes a SWOT particularly powerful is that, with a little thought and effort, it can help you uncover opportunities that you are best placed to exploit. And by understanding your weakness and those of your business, you can manage and eliminate threats that would otherwise significant impact your success as a business owner.

By looking critically and thoroughly at yourself and your competitors using the SWOT framework, you can start to craft a strategy that helps you distinguish yourself from your competitors, so that you can compete successfully in your market. I recommend that all my new clients complete a thorough SWOT Analysis.

Download my SWOT Worksheet and take a rigorous, realistic and honest look at what aspects you need to focus on to set your business up for success. And check out my webinar I completed with Paul Thewlis or attend an upcoming workshop I am running.

If you have questions or need help to formulate a comprehensive SWOT, please don’t hesitate to contact me.